How About We Quit Handing Out Free Ads?

If you deal with brands and their Public Relations (PR) companies for any length of time, you will find that you get a lot of requests for essentially free advertising. For example, a store might ask that you post about their upcoming sale, a brand … [Continue reading]

Complying With The FTC Guides On Endorsements

The Federal Trade Commission (FTC) updated its Guides concerning the Use of Endorsements and Testimonials in Advertising in October 2009, . (See the Press Notice). The Guides provide information and examples to illustrate how the FTC applies Section … [Continue reading]

Speaking at BlogWorld 2010

I am very proud to announce that I will be speaking this year at BlogWorld and New Media Expo 2010. If you are not familiar with BlogWorld, it is an annual conference held in Vegas each fall. My speaking session is 4pm Friday, October 15 on The … [Continue reading]