Complying With The FTC Guides On Endorsements

The Federal Trade Commission (FTC) updated its Guides concerning the Use of Endorsements and Testimonials in Advertising in October 2009, . (See the Press Notice). The Guides provide information and examples to illustrate how the FTC applies Section 5 of the FTC Act (15 U.S.C. 45) to endorsements and testimonials in advertising. (See the FTC […]